Tuesday, March 1, 2011

Network Marketing, Back to the Future!

Success in applying word of mouth marketing in "traditional" businesses.

Even sellers of large purchases, now, are benefiting from word of mouth . When you consider what kind of car to buy, where to live, how to choose a physician or a general contractor or a piano teacher--all of those decisions are heavily influenced by people you know and trust, friend, relatives, colleagues.

In fact, in many ways, the search paradigm isn’t the way people do things. [Part of that is because] most of the information on the Internet has an agenda, so it’s very difficult to get truly objective data.

So the best research is from people you know who’ve experienced it. You know their only agenda is to help you because they’re your friend. Social media helps make that process really efficient.

Althernative health products and procedures stand to be big gainers from this phenomenom

Unlike products that are commodities and price-sensitive, like potatoes and onions, which everyone knows well and can instantly determine what is a good deal and what is not; health care product consumers need a more extensive education and price justification. This education is best provided by trusted friends, relatives and co-workers as opposed to traditional, impersonal marketing methods.

However, the average person who wants to sell innovative, effective alternative medical devices, supplements and therapies and is not a nurse, doctor or other recognized health professional; would do best with a personal introduction to his prospects by a health professional.

How is this to be accomplished? Via a membership website for sufferers of diseases best handled with new alternative therapies, with a professional discussing or introducing alternative health measures.

It could also be handled by a third party newsletter or newspaper, with the marketer following up and facilitating the education of the prospects, who will buy or not buy based on how well the educational process had worked.

Network marketers have an advantage in this new world of social marketing, this is what they do.

However, they must aspire to a new level of professional salesmanship, becoming a health coach, familiar with the diseases her product helps and becoming an educational guide, assisting in the education of her prospects.

If you would like to be introduced to marketing aids that assist in marketing health products, please feel free to contact me for more info.

Bill Young, Publisher, Apple Health News\

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